FUHA — The expression of air
Visual Identity, Art Direction
Year: 2015
Client: Daikin Industries, Ltd.
Agency: FABRICA
Photo: Furio Marco Magliani, Marco Zanin
*FUHA is a trademark of DAIKIN INDUSTRIES, LTD.
Summary
FUHA – The expression of air is an exhibition exploring humanity’s intimate relationship with air.
The visual identity needed to translate the Japanese concept for an international audience at Milan Design Week.
Deliverables
Logo
Visual Identity Elements
Custom Typeface
Catalogue
Invitation
Posters
Banners
Captions