Mountain Hardwear Logowear 2020
Bespoke Artwork
Year: 2021
Client: Mountain Hardwear
Photography: Julie Ellison
Summary
For its Spring/Summer 2020 collection, Californian outdoor brand Mountain Hardwear has launched a range of logowear created in collaboration with creatives from around the world.
The graphic art and typography created for the logowear represent the movements and tools of climbing.
Deliverables
Artwork for Clothing
We collaborated with a Californian outdoor brand Mountain Hardwear to create graphic artworks for their Spring/Summer 2020 collection. Studying the different shapes, uses and materials of climbing equipment, we aimed to create a design that evoked the physical climbing experience.
Climbing requires concentration and attention to detail, such as fixing ropes and axes. These moments, along with the sense of achievement, stay in the mind of the climber. The artworks celebrate this feeling through abstract illustrations of the tools and movements of climbing.
Artworks