Bonny

Art Direction, Visual Identity, Packaging Design

Year: 2021
Client: Bonny
Visualisation: Jonathan Formento
Photography: soona

 

Summary

  • Bonny is a natural and eco-friendly dietary fibre supplement with a special focus on taste.

  • This visual language expresses the brand's attention to detail and the innovative experience of its products.

Deliverables

  • Logomark

  • Visual Identity Elements

  • Packaging Design

  • Social Media Content Design

  • Illustration

 

Bonny is a brand born out of the need for a natural, eco-friendly, and tasty dietary fibre supplement. They approached us to create a brand identity that represented the brand’s commitment to taste and sustainability. They elevated the fibre supplement experience to something that one cannot wait to try.

The design is inspired by authentic, craft beverage packaging that expresses craftsmanship and attention to detail in their visual identity. Bringing the health benefits and ingredients to the forefront of the packaging, we combined clean typography and minimalist illustrations to evoke the brand’s innovative and fun experience. 

 
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Bonny was launched exclusively online in December 2020 with three distinctive flavours: Chocolate Hazelnut Dream, Vanilla Berry Bliss, and Extremely Unflavored. Each prebiotic powder is housed in recyclable, refillable, compact cube tin, differentiating the brand from its competitors. The anti-tamper labels are FSC certified, 100% post-consumer waste recycled Vellum paper. 

We collaborated closely with the founder and created a whole design package, from the brand identity and its guidelines to the packaging design and social media design templates.

 
 
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Applications