Summary
Modern Metier is a digital platform for finding architects and interior designers.
The visual identity needed to represent human connections and professionalism in a digital space.
Deliverables
Logomark
Visual Identity Elements
Business Card
Modern Metier is a digital platform for finding talented architects, interior designers and independent brands.
Inspired by old Bauhaus architectural sketches and the drawings of artist Philippe Weisbecker, our idea was to portray Modern Metier as a sketchbook where a user can realise their dream project with the help of architects and designers. The design represents both humanity (ambition and human connection) and authenticity (artisanship and professionalism).
Inspiration
The logo mark consists of two M’s in the name, depicting a door to the brand. The evenly spaced pattern can be cropped as a supersize graphic to create a virtually endless composition.
The colour palette represents a faded sketchbook and colour pencils. The typography employs a humanist font to add warmth and personality to the brand.
Visual Identity Elements
Graphic Element Variations
