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Surface Graphics

Working on anything from prints to textiles, products or any other surface, I create graphics that are inseparable from the material they apply to. Every work builds upon research on the tradition behind each artefact and on the people that will be using it.

 

The results are designs that go beyond a decorative expression, and that are instead a celebration of the medium’s unique stories.

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Sketchbook

Here I post notes, studies and experiments
that I make from time to time.

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Experimental Typography

It’s rare now to receive a handwritten letter declaring undying love, or a hastily jotted postcard from a tropical vacation. We simply don’t write so much anymore. But what if writing in a new language didn’t require knowing how to write the letters?

 

I challenge the possibility of letters as an expression, by designing typography to deliver things beyond its literal meaning.

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Crafted Identity

You need to find a common ground in order to create mutual interest. Sometimes using metaphor is effective to get the sympathy of the other person.

 

I use the same subtle approach when creating a visual identity. Understanding and analysing a personal idea, I reinterpret it in context to which the audience can relate.

SOMOS

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Press


Somos is an Ecuadorian NGO that fight against social inequality in the crafts industries. They asked me to create an identity that not only expresses traditional humanity and sustainability of the brand but also attracts a contemporary audience beyond the local context.

 

My visual response was a simple and clean shape representing the people who collaborate hand in hand, embracing the Ecuadorian landscape. The word ‘somos’ is hidden in the shape, making the mark more unique.

 

Inspired by the nature and culture of Ecuador, the delicate colour palette aims to gets away from the stereotypical South American aesthetics.

  • Year: 2018
  • Client: SOMOS