Name of the category in the post title.
Edit the purple areas for content.
Click on the image and then on the PENCIL icon to the change the image.
Everything not on the purple areas will not be visible on the website.

Surface Graphics

Working on anything from prints to textiles, products or any other surface, I create graphics that are inseparable from the material they apply to. Every work builds upon research on the tradition behind each artefact and on the people that will be using it.

 

The results are designs that go beyond a decorative expression, and that are instead a celebration of the medium’s unique stories.

Name of the category in the post title.
Edit the purple areas for content.
Click on the image and then on the PENCIL icon to the change the image.
Everything not on the purple areas will not be visible on the website.

Sketchbook

Here I post notes, studies and experiments
that I make from time to time.

Name of the category in the post title.
Edit the purple areas for content.
Click on the image and then on the PENCIL icon to the change the image.
Everything not on the purple areas will not be visible on the website.

Experimental Typography

It’s rare now to receive a handwritten letter declaring undying love, or a hastily jotted postcard from a tropical vacation. We simply don’t write so much anymore. But what if writing in a new language didn’t require knowing how to write the letters?

 

I challenge the possibility of letters as an expression, by designing typography to deliver things beyond its literal meaning.

Name of the category in the post title.
Edit the purple areas for content.
Click on the image and then on the PENCIL icon to the change the image.
Everything not on the purple areas will not be visible on the website.

Crafted Identity

You need to find a common ground in order to create mutual interest. Sometimes using metaphor is effective to get the sympathy of the other person.

 

I use the same subtle approach when creating a visual identity. Understanding and analysing a personal idea, I reinterpret it in context to which the audience can relate.

Name of the category in the post title.
Edit the purple areas for content.
Click on the image and then on the PENCIL icon to the change the image.
Everything not on the purple areas will not be visible on the website.

Crafted Identity

You need to find a common ground in order to create mutual interest. Sometimes using metaphor is effective to get the sympathy of the other person.

 

I use the same subtle approach when creating a visual identity. Understanding and analysing a personal idea, I reinterpret it in context to which the audience can relate.

Last Rep.

— 
Name of the project in the post title.
Choose the project category on the side bar.
Edit the purple areas for content.
Add images by duplicating the current ones inside the purple area.
If one of the info is not necessary, feel free to delete the whole line.
Everything not on the purple areas will not be visible on the website.
Press


Brand identity and wallpaper designs for Last Rep., a new fitness studio in Toronto.

 

Last Rep. believes that everyone with a fitness goal should be treated like an athlete. The fitness studio features unique HIIT (high-intensity interval training) experiences, which are inspired by team sports. Working with a team goal in each class, people can stay motivated by competing alongside their teammates and coaches, especially for the last repetition.

 

They needed a visual identity which is welcoming and inclusive but also strong and sophisticated at the same time. My response was a bold but also sleek arrow representing the rising motivation. Taking shapes from the initial letters of the brand name, the first half (the letter l) represents the decline in energy and motivation before the last rep, while the latter part (the letter r) expresses the rise of energy for the final effort.

 

  • Year: 2019
  • Client: Last Rep.
  • Photo: Last Rep.